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Research Triangle Park, NC -- Boston-based Salmon River Software had an idea that would help both buyers and sellers of high value enterprise software achieve a higher return on investment. They chose Thinksource to make it happen.
The RTP-based web solutions and e-commerce firm helped Salmon River Software develop its identity, including the company’s logo, look, feel, and website at www.salmonsoft.com.
But Salmon River needed more than a typical website. They needed to create the online product that would fuel their business.
Their idea goes like this: new economy businesses models require enterprise software (eSoftware) to run them. Buyers can spend up to $1 million finding a product with the exact features they need, customizing it to meet their needs and integrating it into their business model. Sellers face a similar problem. As software becomes more complex and expensive, marketing becomes more important. eSoftware sellers need an efficient way to target their customers, lowering their cost per sale and helping them develop smarter products.
By matching buyers and sellers through a sleek, highly targeted online eSoftware marketplace, Salmon River Software can help both parties increase their ROI.
Thinksource designed and built the online portal that powers Salmon River Software’s business. It allows buyers to enter extremely specific search parameters and lets sellers to create individual web content views targeted to its chosen industries.
“What Thinksource did was much more than web design or even e-commerce,” said Michael White, CEO and founder of Salmon River Software. “They had the technology and experience to help us launch a true end-to-end solution for the eSoftware industry. We were extremely impressed with the result.”
“This was an exciting challenge for Thinksource,” said Thinksource CEO and founder Kevin Jenkins. “In addition to a great-looking website, we’ve built a marketplace that will change the way eSoftware is bought and sold. Ideas like Michael’s are raising the level of the internet at a mind-boggling rate, and we’re always excited to be a partner in that cause.”
For more information please visit www.salmonsoft.com and www.thinksource.com.
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Thinksource is a web solutions and e-commerce company based in Research Triangle Park, NC. With a corporate mission to raise the level of the internet, Thinksource has developed a reputation for its unorthodox work style: jeans and T-shirts, flexible hours, bright orange walls and furniture, loud rock music, daily H-O-R-S-E tournaments and above all, an uncompromising passion for creativity online. This formula has produced innovative and effective work for startups, Fortune 500 companies and everything in-between. On the web at www.thinksource.com.
Salmon River Software has created the first on-line portal marketplace, enabling the buying and selling of high value enterprise software (eSoftware). Salmon River Software is dedicated to increasing the ROI and value for the buyers and sellers of eSoftware. Their vision is to create a collaborative marketplace that streamlines the connection between new economy business models and the eSoftware that execute them to create more value for all. Buyers and sellers benefit from Salmon River's eSoftware marketplace through reduced cost of evaluations and sales, shortened evaluation and sales cycles, and easier integration of B2B software products. For more information, please visit www.salmonsoft.com.
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